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Jun 16, 2022 D'vorah Graeser

Why Bother with Data?

Innovation commercialization involves so many moving parts, as we’ve discussed in our last two blog posts (links 1 and 2 below). Markets are hugely important for commercialization success. But for very early stage innovation, selecting a market can be difficult. You can go in so many different directions - which one should you pick? The problem is the same whether you want to partner with an existing company, make an investment or start a new company. 


So then you do research, checking out past industry trends, reading articles by successful business leaders on potential future trends. That’s great - but don’t you want to go deeper?

Here’s why you should bother with market data:

  1. Understand all aspects of your chosen industry and market

  2. Uncover nuances in industry trends

  3. Last but not least - make a truly informed decision

But not all market data is created equal. You need industry analytics, that can help you ask better questions - and so get the best answers.


Check out our data dashboard below, which shows both the power of industry analytics and the danger of relying on raw data. In our dashboard, we go from a large amount of unanalyzed company financial data to market analytics, showing the trends for specific industries.

From raw data to real insights - that’s what you need to make an informed market selection decision.



Notes on the dashboard - we showed all stocks except for Berkshire-Hathaway (Warren Buffett’s company) as its value alone would swamp the rest of the data. The general industry designations in the second board come from Yahoo Finance (see link 3 below). The specific industry categories in the third and fourth boards come from our own AI analysis (see link 4 below for more information). 

Have questions?

Interested in an interactive demo?

We can help you power up your market selection for your early stage innovation! 

Untitled design (8) Schedule with me, D’vorah Graeser, and I’ll answer all your questions.





Published by D'vorah Graeser June 16, 2022